Super affiliate

i read a post on shoemoney today about super affiliates which i found rather amusing. He asked a load of bloggers about their definition of “super affiliate.”

One of the dudes he asked was nicky cakes who quite often ridicules jeremy on his blog. I was quite surprised and then i laughed even more at cakes’ definition which itself was a bit of a diss to jeremy.

Posted on 30.12.2008 in Random Stuff

screw search engines

i saw a post over on shoemoney the other day about the screw google mentality and where it applies in the web master world. I found  this post very useful and i would recommend you read it however i do think their are some flaws in what he is writing about. i do agree that the most successful sites would still be successful even without google however some sites do need google to maintain success.

some sites like humour sites will never need google because they will get most their traffic from referrals, when a person sees a good site he or she will most definitely tell their friends and what you will see is the snowball effect and if your site is good enough you will eventually get a load of traffic.

one example where you need to pay a lot of attention to search engines are informative sites where most people are going to use google, for instance yahoo answers would need a search engine to get traffic in my opinion because a lot of people type in questions to google. A lot of people these days even when they know what website they need they still type it into google first because they are too lazy to type in www. bla bla . com.

In conclusion i think you should ignore search engines to a certain extent in your website and focus 90% on real people rather than bots. 

Posted on 27.12.2008 in Make Money, SEO

merry christmas

Merry christmas to all my non existant readers !
Hope you all get some wicked presents and have a happy new year!

Posted on 25.12.2008 in Uncategorized

Mahalo - why i love it

Mahalo.com i think is a brilliant site and one day it will be worth a hell of a lot of money if it isnt already. The main selling point of this website is its just about quality content, what more can a user want?? You can search pretty much anything and find out the most important facts straight away aswell as some detailed content about the search term.

Jason has done a very good job with the site even though he had to lay off 10% of his work force to cut costs. The only thing im worried about for Jason is that all of those content writers must cost a hell of a lot of money and i wonder whether he will actually make a ROI??? Maybe in the long run when Mahalo becomes as big as wikipedia.

BUT, Mahalo’s traffic relies quite a lot on google from its search results just like google at this moment in time which is fine for now. However what if Google take precaution and just wipe them off the index just to make sure they cant compete as a search engine in the future? If mahalo keeps growing its traffic from its pages then people will just use that search engine rather than going back to google?

Mahalo would take a huge hit in earnings if Google were to do this but i really hope they dont because i quite like Mahalo.com and i cant wait till they start selling private ad space .

What do you think of mahalo?

Posted on 23.12.2008 in Criticism, Industry News, Reviews/Case Studies

Whats this Google promote button all about?

If you have a google account, you would have noticed some new buttons appear recently in your search results. I noticed these and i was quite alarmed thinking it could change the world of seo.

However all SEOs can now rest because the service is personal to each user to make google search a better experience. If you promote a result then it will only appear higher in your own search results not the public results. But im pretty sure that in the future google will use this data and incorporate it into their algorythmn.

What do you think of the new feature?? I think its a bit of a waste on a personal level but if they use the data to change results on a whole i think it could be good because it will help quality content shine through even without link popularity.

Posted on 23.12.2008 in Industry News, SEO

Digg , whats it really worth?

As everyone already knows, google were going to buy digg for around 200 million dollars which is a large amount of money. However i was doing some research and it looks like digg is actually losing a few million dollars every year and is still increasing its amount of employees. Apparently they employ around 70 people which is a huge amount considering the content is controlled algorythmically. So i ask my self wtf do the 70 people do? Surely all digg needs is a server management team and a few extra people to make sure there algo isnt being gamed?

Therefore the only conclusion i come to is that the rumours must be true about their new advertising platform which will be similar to myspace/facebook ads

I think its great, its a new battle ground for affiliate marketers. I give it 2 weeks before all the ad spots are bought out by acai berry offers though lol!

Posted on 22.12.2008 in Criticism, Industry News

One of your boys is bumin off this

Has anyone else noticed that on facebook where it encourages you to become fans of pages that if one of your friends is a fan of something it says ” one of your boys is bumin off this ”

wtf is all that about??

facebook employees having a joke maybe??

i dont think big man zuckerberg will be too impressed

Posted on 22.12.2008 in Uncategorized

SEO = get links!

These days people are paying thousands of pounds for other people to optimize their websites so that they appear higher on the search engine results but really, it would work out a lot cheaper to higher someone inhouse. With  little training, in realiaty anyone can become an seo because the most important thing in SEO is to get links. By all means you can out source the on page optimization because that is slightly complicated but even so , its not rocket science.

The hardest bit in SEO are the link building methods that you use. If you’re looking for a quick rank that wont last very long then just buy a copy of xrumer, put your URL in and spam the whole internet. You’ll dominate the serps for about a month until you get banned and possibly sued. The key to link building is to not tread on anyone’s toes. Don’t do any unethical link building because in the long run it will come back and bite you in the ass. When gaining links, you need to give other webmasters a real reason to link to you because at the end of the day, why should someone give you a free link? You need to provide some value to the other site owner’s readership. Google really hate link spam so dont just put your link up in every free directory, you need to keep the links relevant because google employees are likely to manually review your site every so often if your high in the Serps. The best links are the natural ones that you have had nothing to do with, and also if they are anchored, that’s even better. But never force an anchored link, if you look at www.johnchow.com he was asking/forcing other people to link to him with the anchor text make money online which is a popular search term, in return he would give them a link back, eventually he started ranking high for that term until he got banned because google saw what he was doing.

If all of a sudden a site gets a load of anchored links , it raises alarms and it was very easy for google to find out what was happening which is why he has been removed from google’s index.

 

So how exactly do you get quality links?

This is what i do when someone comes to me to SEO their website, first of all you have to look at the site and focus 100% on the user experience and do all the on page SEO stuff. That always comes first when doing SEO. Then comes the link building, this is actually really boring and i often outsource it, you need to create a list of sites where you want a link from and make sure they are all relevant with some sort of link weight/page rank. Then you need to make a list of directories which you want to submit to, leave out anything with no link weight unless the directory looks really good because it will probably blossom into a really good quality directory. Then you want to make a list of blogs based on your niche , again they need to have link weight or possible future link weight.

 

Now you wanna actually start getting these links, you can submit to the directories and start commenting on these blogs slowly with your link in the appropriate field. Your comments need to be good comments and provide some value to other people. ALso you need to start thinking about how your gonna get link backs from the larger sites from the list. Make sure you dont have competitors in your list because obviously they wont link back to you. You need to think about why the site would want to link to you and then pitch it to them in an email but make sure you dont come across as some sort of cold calling sales person. People will only link back to you if you have something to give them in return, some sort of value from your website. They wont link to some crappy BANS site. You can also buy links from people, this is highly unethical and google hates it but sometimes you have to work on the grey areas like this. I’ll explain how to do this at a later stage in the blog.

 

How fast should you build these links?

This is a question i cant really answer because nobody will ever know the answer. What you need to realise is google need to see these links as natural links. Obviously the directory links arent gonna be natural but google know this aswell. You need your link building campaign to look natural so dont just go out and get some indian to do a 10 000 directory submission service for 5 dollars because it could hurt your site. Instead set your self some goals for example 50 links each month or so. Also your site needs to have some fresh content for people to naturally link to. When your site starts gaining natural links, thats how you know you will be dominating the SERPs for a long time

 

Posted on 13.08.2008 in Criticism, SEO

SEO - What’s it all about?

If your a webmaster, chances are you have some knowledge on SEO. SEO is short for search engine optimization, it’s about  making your site stand out in the eyes of the search engines like google and yahoo etc.

The seo game is highly polluted with cold calling salesman who think they know SEO but really all they do is change some meta tags and buy a manual link submission from a poor Indian free lancer. The customers see a short burst in search engine traffic and think they’ve got a bargain but these rankings will never last.

So what’s SEO really all about? The main parts of SEO are on page and off page optimization. It’s actually pretty simple to understand but it does take a long time.

Ill start with on page, on page seo is all about making your site more crawlable by the search engine spiders. A spider is not a human and it can only obey what the code tells it to, there fore we as humans need to make our sites easy for the spider to crawl because it’s not all that intelligent. As i keep blogging ill go into more depth about this.

Off page optimization is all about link building. The more links the better, but that doesn’t mean you go out and buy x rumer to spam the whole internet. You need quality in bound one way links from relevant sites to gain a high rank. You also need non spammy links because if a google engineer manually reviews your site and sees t hat you spammed the internet with your links then you will get penalized

Posted on 10.07.2008 in SEO

Why do i Blog?

Hey guys, this is my first post so i thought i’d tell you a bit about why im blogging. A lot of people ask these big time marketers why they still blog when they could be making so much more money working on their other projects.

So, the reason why i blog is to build a secondary income . The second reason im writing this blog is to help a lot of noobs who get suckered into buying a crappy ebook like the rich jerk one or one of the other 10 million. At this point you’re probly thinking “jagga you’re writing an ebook too!” However , my book will be free and will contain no aff links so its completely genuine with no hidden agendas.

I’m guessing if you just found this blog, you wanna learn how to make money online or increase your online income. In this blog i aim to cover the most important aspects which are

  1. Building your website and optimizing it for maximum traffic
  2. Getting the traffic to your website
  3. How to make money off this traffic
  4. How to maintain traffic growth

These are the main points you need to look at when earning money online unless your a PPC marketer which is different type of game involving landing pages (affiliate spam) etc etc.

so stay tuned guys!

Posted on 10.07.2008 in Pro Blogging, Random Stuff



Enter your email address:


Delivered by FeedBurner

Subscribe to the Fifty Pound Note RSS feed today and keep updated with my posts!

sponsor sponsor sponsor sponsor sponsor sponsor

Diseases
What is a cold?

A cold is a contagious viral disease which infects the soft lining (mucous membrane) of the nose. There are more than 100 different viruses which can result in a cold. The characteristic symptom is a runny nose

Usually, it is a mild condition, recovery taking place within about a week. However, sometimes the same symptoms occur with other illnesses like influenza.

It is most common during the cold winter months and affects children and adults of all ages. Most people will catch a cold two to four times a year.

What are the symptoms of a cold?

A sore throat.

There may be pain on swallowing.

Sneezing.

The nose begins to run with a water-like secretion which gradually becomes thicker and more yellow.

As the mucous membrane of the nose swells it may be hard to breathe through the nose.

An oppressive feeling in the ears.

Headache.

Coughing.

A feeling of being unwell.

A high temperature. Children are more likely to run a temperature than adults.

 

What can you do to avoid catching a cold?

If possible, stay away from people with colds.

Avoid crowded places where the risk of infection is greater.

Do not touch your nose or eyes after being in physical contact with somebody that has a cold.

Wash your hands thoroughly, especially after blowing your nose.

Keep rooms well aired.

 

What is a migraine?

A migraine is a throbbing, intense headache in one half of the head. It can affect people of all ages. The cause of migraine is not known.

During an attack, the blood vessels in the brain dilate and then draw together with stimulation of nerve endings near the affected blood vessels. These changes to the blood vessels are probably what cause the pain, but migraine is still a condition that is poorly understood.

What are the typical features of migraine?

People often use the word ‘migraine’ to refer to headaches of many different types. So-called ‘classical’ migraine attacks have several features:
  • headaches that occur in bouts of between roughly 4 to 72 hours.
     

  • the headaches usually affect one side of the head at a time, although both sides may be affected in separate attacks.
     

  • the headaches are usually throbbing and worsened by normal physical activity
     

  • nausea and/or vomiting
     

  • preceding symptoms, called the ‘aura’ that most often are visual, such as zigzag lines or flashing lights across or at the edges of the fields of vision
     

  • other symptoms can include sensitivity to light and sound, or non-visual aura such as a sensation of tingling in the body.

Only about 15 per cent of people experience visual aura before an attack. ‘Common migraine’ refers to the majority who have all the other symptoms but no aura. Rarely some people with migraine experience transient loss of power of a limb with severe attacks, or temporary difficulty with speech.

In addition to an interview, the doctor should also perform a physical examination. If there is any doubt about the diagnosis, the doctor will refer the patient to an expert on diseases of the brain (neurologist).

 

© NetDoctor/Justesen
What is asthma?

Asthma is a chronic disease in which sufferers have repeated attacks of difficulty in breathing and coughing. There seems to be an increase in the amount of asthma all over the world, especially in children. To understand what happens in asthmatic attacks it is helpful to visualise the basic structure of the airway tubes of the lung (bronchi).

The main airway (windpipe, trachea) of the body is about 2-3cm across. It divides into its main branches (bronchi), which lead to the right and left lung, which divide further, like the branches of a tree, to supply air to all parts of the lungs. The smallest tubes (bronchioles) are only millimetres wide and they are made up of ring-shaped muscles that are capable of contracting or relaxing. Anything that makes them contract will narrow the passages, which makes it more difficult for the air to pass through and also gives rise to the characteristic wheezy noise. Asthmatics tend to be sensitive to various types of irritants in the atmosphere which can trigger this contraction response from the bronchial muscles.

The bronchi also have an inner lining that becomes inflamed in asthma, which makes the lining swell and produce an excess amount of the mucus (phlegm) which it normally makes. All of these processes contribute to the airway narrowing and the treatment for asthma is aimed at reversing them as much as possible.

People of all ages get asthma but 50 per cent of sufferers are children, mostly boys, under 10. Among adults, women are more likely to develop asthma than men.
 

What might trigger acute asthma attacks?
  • Exertion.
     
  • Cold.
     
  • Smoke.
     
  • Air pollution including exposure to certain chemicals. An example is isocynates which are used in some painting and plastics industries.
     
  • Airway infection.
     
  • Allergies, eg to pollens, house dust mites, domestic animals (especially cats), aspirin and non-steroidal anti-inflammatory drugs (NSAIDs) such as ibuprofen.

What does asthma feel like?

  • It is difficult to breathe and there is shortness of breath.

     
  • Wheezing when breathing out.

     
  • Coughing, especially at night and with a little mucus.

What are the warning signals of worsening attacks?

  • Inhaled medicines appears less effective than usual.

     
  • Symptoms of cough or wheeze on exertion.

     
  • Night-time wakening with wheeze or cough.

     
  • Fall in the peak flow meter reading (a peak flow meter is a simple device that measures the maximum speed at which a person can breathe out).
When it appears that your asthma is becoming less well controlled, you should consult your doctor for advice on what to do.

What are the danger signals of severe attacks requiring immediate medical attention?

  • Bluish skin colour and gasping breath.

     
  • Exhaustion so severe that speech is difficult or impossible.

     
  • Confusion and restlessness.

 

What is constipation?

Although constipation is a common term, from a medical perspective it is hard to define precisely.

The dictionary definition is: ‘A condition in which bowel emptying occurs infrequently or in which the stools are hard and small or where bowel movement causes difficulty or pain.’

But defining infrequent is difficult when some 90 per cent of people in Western countries have a bowel pattern that ranges from three bowel movements a day to three per week.

And it is possible to move your bowels every day and still be constipated if the stools are hard and difficult to pass. Equally, a daily bowel movement is by no means essential for, nor a sign of, good health.

Provided the bowels move regularly and without discomfort, it doesn't matter if your natural bowel frequency is once every two or three days.

What are the symptoms of constipation?
  • Tummy pain associated with bowel movements.

     
  • A feeling of incomplete emptying of the bowel.

     
  • A bloated feeling in the stomach region.

     
  • Diarrhoea: constipation is one of the most common causes of diarrhoea, especially in the elderly in care. Diarrhoea caused by constipation is known as bypass diarrhoea.

 

© NetDoctor/Geir
What is ulcerative colitis?

Ulcerative colitis is a superficial inflammation of the large intestine, not caused by bacteria, which results in ulceration and bleeding. The patient typically experiences alternating periods with no or few symptoms, and periods with frequent stomach pains and diarrhoea that is mixed with pus, blood, and mucus.

What causes ulcerative colitis?

The exact cause of ulcerative colitis is unknown. Hereditary, infectious and immunological factors have been proposed as possible causes.

What are the symptoms of ulcerative colitis?

  • The symptoms of ulcerative colitis can vary considerably.
     
  • The disease is characterised by periods with diarrhoea, mixed with pus, blood, and mucus, which alternate with periods of few or no symptoms.
     
  • When the colitis is active, the patient often has mild stomach pains, and sometimes a fever.

     
  • The symptoms vary according to the extent of the disease. A quarter of patients only have the disease in the rectum, which means that the symptoms are fairly mild. In one third of patients, the disease also affects the lower part of the large intestine. In the remaining patients, ulcerative colitis affects all of the large intestine.

 

 
What is blood pressure?

The heart pumps blood around the body and the brain. In order for the blood to reach the muscles and organs, it is pumped away from the heart through the arteries. When blood has permeated the body's tissues it travels back, through the veins, to the right side of the heart. From there, it is pumped into the lungs, where carbon dioxide (CO2) is exchanged for fresh oxygen. The blood then returns to the left side of the heart to be pumped via the arteries to the tissues once again.

The blood pressure depends on how forcefully the heart pumps the blood around the body and how narrowed or relaxed your arteries are. Hypertension occurs when blood is forced through the arteries at an increased pressure.

Blood pressure is measured using two numbers. An example of this could be 'the blood pressure is 120 over 80', which is written as '120/80'. The first figure is the systolic blood pressure - the pressure in the arteries when the heart contracts and pushes the blood out into the body. The second figure is the diastolic blood pressure. This is the pressure in the arteries when the heart is filled with blood as it relaxes between two beats.

What is hypertension?

There is a natural tendency for blood pressure to rise with age due to the reduced elasticity of the arterial system. The definition of hypertension is thus dependent on the age of the patient.

For example, in a 60-year-old patient, hypertension occurs when the blood pressure is higher than 160/90 while the patient is at rest.

Some patients have lower thresholds for the diagnosis of hypertension, in particular diabetic patients, for whom any persisting pressure above 130/80 causes problems.

Even though hypertension itself rarely has any symptoms, it can cause many serious problems.

What are the symptoms?

Hypertension hardly ever causes symptoms and may not be noticed at all. However, serious and rare manifestations of severe hypertension can be:
  • headache, sleepiness, confusion or coma

     
  • serious breathing difficulties

     
  • nosebleeds.

What factors increase the risk of hypertension?

Anyone can suffer from hypertension but certain factors can seriously aggravate hypertension and increase the risk of complications:

  • a tendency in the family to suffer hypertension

     
  • obesity

     
  • smoking

     
  • diabetes Type 1 or Type 2

     
  • kidney diseases

     
  • high alcohol intake

     
  • excessive salt intake

     
  • lack of exercise

     
  • certain medicines, such as steroids and certain kinds of diet pills.

 

© NetDoctor/Geir
What is heart valve disease?

The heart has two halves, a left and a right, each with two chambers - the atrium and the ventricle. Between the chambers are the heart valves which ensure the blood runs only in one direction. There are also heart valves situated between the ventricles and the major arteries - the aorta and pulmonary artery - where they have the same function.

Failure in a valve in the left side of the heart - the aortic or the mitral valve - results in left-sided heart failure. This leads to an accumulation of fluids in the lungs, or pulmonary oedema.

Valve diseases of the right side of the heart - the pulmonary and tricuspid valve - are rare but can occur as the result of some forms of congenital heart disease or long-term left-sided heart failure. Right-sided heart failure is characterised by fluid accumulation in the body, particularly in the legs, abdominal cavity and the liver.

Malformation of the heart valves can be divided into two categories: narrowed (stenosed) valves and leaking (regurgitant) valves - or a combination of both.

What causes heart valve disease?

    Narrowed valves

    These may be due to:
     
    • congenital abnormality

       
    • degeneration through atherosclerosis (aortic stenosis only)

       
    • damage from rheumatic fever

       
    • excessive calcification in old age (aortic stenosis only).
    Leaking valves

    These may be due to:
     
    • bacterial infection or inflammation of a valve
       
    • excessive floppiness of the leaflets (mitral valve prolapse)
       
    • enlargement of the heart or aorta - the main blood vessel into which the left ventricle pumps.

What does a malformation of the heart valve feel like?

In mild cases there are no symptoms and generally no cause for worry, although antibiotic treatment to prevent the risk of a valve infection is recommended, for example to cover a dental procedure when there is a chance that there will be some bacteria introduced into the bloodstream temporarily.

Serious cases may not be evident for a long time either. There may be no symptoms, even though the heart is already under strain. In cases of stenosis of the aortic valve, it is important to be aware of the following possible symptoms, since this condition may result in sudden death:

  • dizziness or a faint brought on by physical effort
     
  • shortness of breath
     
  • angina (chest pain) on exertion.

© NetDoctor/Veisland

What is arthritis?

Arthritis simply means a painful condition of the joints. There are different types of the disease - many inflammatory and others more degenerative in nature.

How does it feel to have arthritis?

Arthritis may be preceded or accompanied by a period of fatigue and a feeling of weakness. Pain in the joints almost always begins in the hands, especially in the knuckles, and often in both hands simultaneously, as in the case of one of the commonest types called rheumatoid arthritis.

  • Because of the inflammatory reaction, the joints swell and become red, stiff and sore.
     
  • The problem is worse in the morning than during the day.
     
  • There can be periods of improvement which may be followed by a relapse.
Arthritis can affect all joints in the body, and it is impossible to predict which or how many joints will be attacked.

Who is at special risk?

We do not know the cause of arthritis. In rheumatoid arthritis the theory that it is triggered by an infection has never been proved. It may be partly hereditary and it occurs three times as often in women as in men. All age groups can develop arthritis - even children - but usually rheumatoid arthritis appears between the ages of 30 and 35.

 

What is schizophrenia?

Schizophrenia is a major mental illness that causes changes in perception, thoughts and behaviour.

It is a complex condition that defies simple description, but a distinction can be made between two broad types: acute schizophrenia and chronic schizophrenia.

Acute schizophrenia

This is the form that probably most comes to mind when people think of schizophrenia.

Acute schizophrenia is when a previously healthy person, generally a young adult, shows increasingly odd behaviour over a fairly short period of time of perhaps a few weeks.

© NetDoctor/Geir
It can take the form of hallucinations, irrational beliefs or disordered thoughts, ie illogical or incoherent thinking of any degree of severity.

Mood disturbance often accompanies acute schizophrenia and can be of any type, such as depression, anxiety, irritability or euphoria.

Emotional responses are often inappropriate for their surroundings - for example, laughing at sad news or appearing unconcerned by important events.

Generally, a schizophrenic knows where they are in time and place, but the presence of disordered thoughts may make them feel confused.

Higher mental reasoning is usually impaired and they often lack insight into their condition. They find it difficult to plan things or organise themselves.
'Positive' symptoms
 
The most common symptoms of acute schizophrenia are:
  • lack of insight
  • auditory hallucinations (hearing sounds, voices or music)
  • delusions of persecution
  • suspiciousness
  • flat mood
  • thoughts spoken aloud.
  • These symptoms are called the positive symptoms of schizophrenia.
    Not all patients with acute schizophrenia experience all of these symptoms.

     

    Spotting the signs

    Usually a person suffering from schizophrenia will not know they are experiencing symptoms of the illness.
    By definition, hallucinations and delusions are experienced as real by the person having them. As a result, the person with schizophrenia may have different perceptions of the world compared with the rest of us.

    Often the person may feel persecuted or 'got at' in some way, which can cause fear and anxiety. Other people may notice a change in the person's behaviour, or in the content of their speech.

    Sufferers may become preoccupied with certain issues that seem bizarre to those around them.

    They may express paranoid ideas or respond to the hallucinations they experience. These hallucinations usually take the form of hearing voices that other people cannot hear.

    Chronic schizophrenia

    Delusions
     
    The following delusions are strongly suggestive of schizophrenia:
  • the belief they are under the control of another influence
  • that thoughts are being put into or taken out of their mind.
  • If a person has delusions of persecution, they may be suspicious of any questions about their mental state.

     

    This is the longer-term state and is characterised by:

     
    • a lack of drive
    • underactivity
    • social withdrawal.
       

    Left to their own devices, schizophrenics may spend long periods of time doing nothing, or engage in repeated and purposeless activity. Sometimes they can neglect themselves quite markedly.

    As with the acute state, hallucinations and delusions are common.

    Sometimes in chronic schizophrenia the person appears to become used to these disordered thoughts.

    For example, they might harbour the idea that someone is trying to get at them, but this does not cause any emotional reaction.

    'Negative' symptoms
     
    The most common symptoms of chronic schizophrenia are:
  • social withdrawal
  • underactivity and slowness
  • lack of conversation or interests
  • odd ideas or behaviour
  • neglect of appearance
  • depression.
  • These symptoms are often called the negative symptoms of schizophrenia.
    Not all people with chronic schizophrenia experience all of the symptoms.

     

    How common is schizophrenia?

    Worldwide schizophrenia is present in two to four people per 1000 of the population at any one time. One in 100 people will develop schizophrenia in their lifetime.

    How does schizophrenia develop?

    The cause of schizophrenia is unknown, but it may have a genetic component. There is no ‘gene for schizophrenia’ but a family history of the illness increases the risk of being affected:

    • if a grandparent had the illness, the risk rises to 3 per cent.
    • if one parent was affected, the risk is as high as 10 per cent.
    • this rises to 40 per cent if both parents have schizophrenia.

    Other predisposing factors in the development of schizophrenia include complications during pregnancy or childbirth and difficulties in childhood development.

    Factors that may trigger an episode of schizophrenia include stressful life events, and the use of illegal drugs such as cannabis.

     

     
    What is obesity?

    Obesity is a heavy accumulation of fat in the body's fat cells to such a serious degree that it rapidly increases the risk of obesity-associated diseases and mortality. The fat may be equally distributed on the body, on the stomach (apple-shaped) or on the hips and thighs (pear-shaped). An excellent method to measure obesity and overweight is the Body Mass Index (BMI). It is calculated as your weight (in kg) divided by your height (in metres) squared. People of average weight are considered to have a BMI between 18.5 and 25 (kg/m2), and people with a BMI of 25 to 30 (kg/m2) are considered overweight, while people with a BMI of over 30 (kg/m2) are considered obese.

    How common is obesity?

    Obesity is found a little more among men than women. Stomach obesity is more frequent and occurs in 30 per cent of adult men and, to a lesser degree, in adult women. Obesity and stomach obesity are rapidly increasing, especially in young people. The occurrence of obesity has increased by five fold since the Second World War.

     

    What are the serious obesity-related diseases?

    Most importantly, being overweight and obese may cause several psychological problems like a feeling of inferiority, often caused by discrimination. Furthermore, many physical problems are related to obesity, like difficulties in breathing, personal hygiene, pain in the knees and back and skin problems. People suffering from obesity more frequently have high blood pressure and diseases related to hardening of the arteries, with blood clots in the heart and the brain. Other related problems include non-insulin dependent diabetes, gallstones, some types of cancer, difficulties in mobility and increased risk of mortality.

     

    What causes obesity?

    Obesity can be hereditary, hence some people are at increased risk. However, obesity only develops from overeating, irregular meals and lack of daily physical activity. Many people think that when a disease is hereditary, it is inevitable that you will suffer from the condition but this is not true. If the people in Europe had grown up in China with plenty of non-fat foods and hard daily work in the rice fields, only a few of them would be overweight or fat. It is lifestyle which determines how the genes develop. The fact that the existence of obesity has increased by five times since the Second World War, is hardly due to a change of our genes. On the contrary, our lifestyles have changed rapidly.

    Besides genes, food and physical activity, it is possible that other so far unknown elements may play a part.

     

    When is obesity dangerous?

    With a BMI of more than 25, it is advisable to change lifestyles and lose weight, especially if it is stomach obesity (apple-shaped). The waist circumference may be used in order to determine if you are apple-shaped. Men with a waist circumference of more than 94cm (37in) and women with a waist of more than 80cm (31.5in) should not further increase their weight. An increased risk of obesity-related diseases is present with a waist circumference of more than 102cm (40in) for men and more than 88cm (34.6in) for women. Test if you are apple or pear shaped here. If your BMI is more than 30, it is required that you lose weight.

     

    What are haemorrhoids?
    Haemorrhoids are small, blood-filled swellings caused by dilated varicose veins. Initially, they are located just inside the anus (internal haemorrhoids) but can sometimes protrude (external haemorrhoids). Haemorrhoids are not dangerous.

    Constipation and prolonged straining when using the toilet are thought to contribute to the formation of haemorrhoids by increasing the pressure in the veins.

    What are the symptoms of haemorrhoids?

    Haemorrhoids may be present for many years but remain undetected until symptoms appear. They can cause anal bleeding and itching and also pain and discomfort. Normally, the bleeding is limited to small stains of fresh blood on the toilet paper, but more severe bleeding can sometimes be present when stools are passed.

    A lump may also be felt in the anus and large haemorrhoids give a sensation that the bowel hasn't emptied completely. If you observe blood in your stools, and have the symptoms mentioned above, you should visit your doctor for a check-up. If haemorrhoids are present ,the doctor will then perform an examination to find out if there are any other possible causes of the bleeding that may be more serious. The doctor will feel the anal canal, and inspect the mucous membrane of the rectum and lower part of the large intestine using an examination tube called a proctoscope or sigmoidoscope.

    © NetDoctor/Veisland